MC hammer can or cant touch this??

I red today that MC hammer the famous bankrupt rapper has planned to launch his own video sharing website where people can watch “dance videos”.
But according to BBC you tube has 1.7 million “dance” tag videos… so if people want to look for a dance video would they go to DanceJam or will they just start of from youtube… this would be interesting case to follow as its based around concentric audience, it follows the whole idea of exclusive network.
It would be just like Linkedin, which is a similar version of facebook but targeting an audience that have common interest which is in Linkedin case is “professional networking”.